Advertising Options

You choose the method of sale with which you feel comfortable. Our marketing tools such as allhomes.com.au, realestate.com.au, domain.com.au, and the print marketing options are all priced individually so you choose what you're comfortable spending; no pressure the choice is yours.

Fixed Price:

Certainty for Buyers and Sellers:

Both parties know the asking price upfront, making the process simpler and less intimidating for buyers, which can encourage interest and serious offers.

Risk of Overpricing or Underpricing:

While a fixed price simplifies negotiations, it’s crucial to strike the right balance. Overpricing can discourage potential buyers and damage the property's market appeal. On the other hand, underpricing may lead to missed value and a lower-than-expected sale outcome.

Price Range:

This method of sale provides a price range, for example. $500,000-$575,000. This has the effect of attracting people at both ends of the range so may lead to higher numbers of potential buyers through the property. However, if a price is offered in the range and rejected by the owner, by law the property must be advertised at a new price range above the offered price.

By Negotiation:

This method is similar to the tender process where you do not set a price on your property and the buyers will put offers forward. This may lead to a much lower or higher offer than you anticipated, and again, many buyers will exclude properties that have no price indication as they want a more direct pricing model up front. In our experience buyers do not put their best offer forward first in the negotiation period as they fear they may pay too much.

Offers Over:

Here, a minimum price is set and buyers are asked to make offers over the minimum price, for example, over $500,000. This has the effect of attracting people to make offers above the advertised price so may lead to a higher price being achieved.

This method is typically recommended during the first two weeks of marketing of a new property. Including a closing date adds urgency and gives buyers a clear timeframe, helping them act decisively..

Auctions:

If you decide to sell via auction, the process typically involves a three to four-week marketing campaign leading up to auction day. If the property doesn’t sell at auction, it is usually listed for sale with a fixed asking price. Many homes that are passed in at auction go on to sell shortly afterward once a price is advertised.

Auction is often ideal for unique properties—those with distinctive features or in sought-after locations that rarely become available. However, if your property is similar to many others on the market in your area, a private sale strategy may deliver a better result.

Tender:

There is generally no advertised asking price when a property is for sale by tender. Buyers are requested to place a confidential written offer, including a 10 per cent deposit, by a fixed date. Unlike a public auction, potential buyers are not aware of other bids. However, many buyers exclude properties that have no price indication. Some buyers may be wary that all bids are confidential and may not put their best foot forward. This method of sale can achieve an outstanding result on a unique property, with exceptional features that seldom comes on the market.